Name: Mark Beresford
Company role: Personal Trainer
What is something [people in our industry/niche] have to deal with that you want to fix?
Social media – it is such a great tool for getting information out to people and showing others what they can achieve. On the flip side, it can be filled with so much confusing information and misleading ideas as people push products and feel the need to sell to the masses. I see myself as a professional, and the same as any profession, we have standards we have to adhere to and meet – client welfare is one of them.
What do you do at Body Happy?
Mainly personal training and taking classes – every day I work with a wide range of people of all abilities – from national level athletes to people who want to be stronger to reduce the chance of falls. I also develop the Body Happy philosophy – Develop, Excel, Grow, Fitness for Life – all geared towards a happy body.
What are your credentials/past experience, for working in your position?
The credentials needed besides the qualifications are to keep reading and learning from what others are doing, as it helps to build a better understanding of the industry: what is trending and what is changing. My past experiences have taught me that you have to be adaptable and flexible and that not all programs and exercise are for everyone. Everyone is different, size, shape, limb length, injury history, goal/target.
What’s your Archetype?
What do you like about working at Body Happy?
The clients and colleagues I work with. I like that we are trying to grow and develop, as individuals and a company. I like the freedom Jenny gives me… she trusts me!
What’s your background?
I enjoyed sport as a child, playing football for my local football team DASH FC and Newhaven Town. I went to the local Sixth Form college and tried the working life for a year before going to university where I studied Health and Fitness Management. After university I went travelling for a year, then got a job at Sussexsport at the University of Sussex. I worked there for a number of years, getting a master’s degree in Sport Science and my UKSCA accreditation. I’ve been here for 18 months.
What are the values that drive you?
Honesty, professionalism and don’t leave what you don’t like doing for others to do.
Your top 3 favourite Podcasts/Books?
– Legacy. A book on the All Blacks, it is similar to the values that drive me for instance, leave the shirt in a better place and sweep the sheds, and they clean up after themselves. I like the fact they are always looking to improve and no job is too small. Why should we leave things for others to do when we can do them ourselves?
– Black Box Thinking. This book looks at failure and how we must learn to embrace failure. We should learn from our failures to improve what we do and offer.
– Essentials of Strength and Conditioning. Had to be a fitness book included! Covers all things related to my field and is a great book to go to when I’m unsure of an answer to something as well as for writing blogs and general reference.
What do you enjoy doing when you are not working?
I like to go fishing with my brother and Dad. It allows me to switch my brain off as there is nothing else to do but fish – I enjoy the peace and quiet. I genuinely do like keeping fit and watching sport, as well as socialising with friends and family, going on adventures and doing stupid things with my wife!